推新品的时候最怕突然来差评,有十几个评论基础的链接,评论可能会被拉低到4星以下,如果没有评论,第一个评论就是一星会严重影响新品的转化。
那么新品来了一星差评有没有解决的方法?这个一星的链接该怎么办?今天霏霏就这个话题展开讲讲,如果你感兴趣,一起接着往下看吧。
没有VP标识的差评处理方法
关于差评,查看有没有Verified Purchase标识,没有Verified Purchase标识会更好处理一点。
对于没有Verified Purchase标志的差评,更有可能是竞争对手留下的,举报会更有效,可以尝试申请删除差评。
(1)可以点Report(店铺的买家账号慎用),有可能影响到卖家账号,触发对你其他评论的审核,如果你是自然留评,不是测评的就不怕。
(2)建议不要用自己的店铺账号去点击report abuse ,很容易被亚马逊判定操作评论。因为你的买家账号是关联自己的店铺,用自己的店铺的买家账号去点一次,基数太小,成功的概率比较小,而且有经常点的话,又不成功,就容易被判定滥用。
(3)可以跟店铺无关联的买家号,多几个买家号会更好,几个买家号去点Report abuse,成功概率会高一些,然后要注意买家号的网络IP,浏览,搜索习惯和历史记录,下单方式,付款方式,收货地址,尽量保持不一致,这样才不容易被亚马逊识别。
(4)开case申请删除差评,找理由(例如该客户未购买产品,评论有误导性/该评论在其他评论区也有,竞争对手故意留的差评等等),总之从评论里找漏洞,作为申请理由。
(5)开case路径:路径:帮助>获取支持>或在菜单中通过浏览查找您的问题>商品、商品信息或库存>商品评论(选择语言—English)另外,申请删除评论的case,一定要用英文,那边只接受英文case。
没有VP标识的差评申请移除模板
申请模板1:
Dear Amazon Team,
This customer's review without Verified Purchase. I found all orders and can't find this order, which means the reviewer never buys it and uses the product. The review is not based on an honest opinion and experience. It is a malicious comment, it is not fair to us, and it will also mislead other customers. Please check it and help me remove it.
Thank you very much.
Best Regards
申请模板2:
Dear Amazon Team This customer does not have a verified purchase,and the review is no base on a honest opinions and experience, this is a malicious review. First, my product really xxxxx, please check the attached product picture. Secondly, I found that xxxxxx,which are all one-star negative reviews, and other review SCReenshots are attached as evidence. Please check it and help us remove it. Highly appreciated for your help. Best Regards
有VP标识的差评处理方法
对于有Verified Purchase标志的差评,可以先联系买家进行处理,联系不到买家的话,再采取以上的申请删除差评的方法。
联系买家路径1:点击品牌,选择买家评论
找到对应的评论,然后点击联系买家
选择客户支持
亚马逊系统自带联系模板,不需要我们写邮件信息,可以直接点击发送。
买家评论里,如果买家选择退出沟通,我们可以根据留评的名字去[管理订单]查找,如果全名找不到,可以试着用部分名字去查找,用快捷键Ctrl+f,然后找到对应的订单号,就可以联系买家,具体路径如下:
联系买家路径2:根据买家名字去后台查找订单,找到订单,点击订单编号
点击联系买家右边的名字
选择其他,输入联系买家信息,可以参考以下模板:
联系模板1:
Dear XXX
Thank you for your purchase. I would like to personally apologize for your experience with our [PRODUCT]. We strive to offer 100% satisfaction for all our customers and will do whatever it takes to make you happy.
We would be happy to send you a replacement or issue you a full refund. Please contact us at any time to resolve this issue for you. Thank you for allowing us to make this right.
Sincerely,
[YOUR NAME]
联系模板2:
Dear XXX
We see you ordered a XXX from our store, from your review, I understand that you are not satisfied with the product, I'm sorry for that.
We want to give excellent service to our customers. So when I see your review, We were so sad. Here I contact you want to do something to make up for you. Our company policy is 100% refund for any unsatisfactory order, so if you agree, we'd like to give you a full refund. Do hope this shopping experience doesn't make you an uneasy feeling.
Looking forward to your reply.
Best regards
最后点击发送
等待买家回复和注意事项
发送邮件之后就要等待买家回复我们了,可以【买家消息】查看买家是否回复;如果能联系买家,说明买家是愿意解决问题,要注意以下几点:
第一,利诱客户删差评或者改差评是违规的,后台与买家的聊天记录,亚马逊都可以检测得到。
第二,真诚地与客户进行沟通,现在只能是让客户心甘情愿地删。
1.如果是产品质量问题,先认错,解释问题,保证会改善产品,也感谢客户的反馈。
2.如果是客户买了产品不会安装或者不会使用导致的差评。也先认错,然后再解释如何安装,最好能附带图片,希望客户可以重新进行安装,如有需要,请再次联系。然后用暗示的话语,例如:
"Hope that you give us another chance." "We'd like to address any concerns you have. Your satisfaction is important to us so please contact us and we'll work to resolve your issues." 第三,等待回复,完成了上面的步骤,其实基本已经做好了,剩下就看客户是否被感动,是否愿意给删除/改差评了。
最后,一定不能用re-thinking,rewrite,revise,modify,changge,update,review,comment这类敏感词。一旦被亚马逊系统识别到,就会转交给人工审核,要是到了人工审核,基本就没下文了。
有VP标识的差评申请移除模板
如果联系不上买家,还是要尝试申请移除差评的方法,路径与上面的一致。
开case路径:路径:帮助>获取支持>或在菜单中通过浏览查找您的问题>商品、商品信息或库存>商品评论(选择语言—English)
申请模板-没有收到配件,产品本身没有配置:
Dear Amazon Team,
In the review, the customer complains that it is no charger, however, in fact, for this fitness tracker, our accessories without a charger, because it is no need for the charger, the correct charge way: use the USB port of a computer or power adapter connected to the socket.
And please check with the attachment, the charge way we have clearly described in our user manual and product page.
So it is not our product problem, and it is the customer not reading the information about the user manual and product page.
Please help us remove it. This review is unreasonable and will mislead the other purchase customers.
Best regards
申请模板-包装损坏严重:
Dear Amazon Team,
In the review, the customer complains that she received the scratches one, and the package was broken, so we thought the package was damaged when Amazon ship it.
Because the package was shipped by Amazon, so Amazon will be responsible for it.
We checked all of our products very carefully before shipping them to the Amazon warehouse, so the product is good when we shipped them.
Please investigate it and help us to remove it.
Thank you very much
总结
以上,是在精心总结的关于新品来差评,联系买家,申请移除差评的详细步骤,每个邮件都附带两个模板,朋友们可以自行选择适合的模板,同时要根据实际情况稍作修改。
希
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