如何利用ChatGPT提升亚马逊运营工作效率？（附英文prompt）

华天跨境33452023-04-30 14:06:20

ChatGPT问世后，我花了大量时间去研究和学习。

从最开始的好奇、焦虑，到后面分享欲降低，更多关注于实战。现在的它，是一款效率利器，更是一名永远不会骂人的个人助理。

这篇文章分享下，目前ChatGPT已经在哪些方面，对我个人的日常运营工作中产生了实质性的帮助，同时会附上英文的提示词模板。

一、回复客户邮件

对于FBM的卖家，每天光是回复邮件就会占用不少时间。我们之前的做法是，针对某些普遍性的问题，会有固定的回邮模板，比如丢包、缺货、产品破损等，基本的回答思路都很类似。再结合实际情况，客服人工去调整回复。

有了ChatGPT后，可以直接把买家消息发过去，让AI生成回答。对eBay、独立站和其它平台也是管用的。

目前最大的感受是，AI比我们更礼貌（就是讲的废话比较多）。。。

指令如下：

Hello ChatGPT, I received a message from a buyer regarding their recent purchase. I want to make sure I provide a helpful and friendly response. Can you assist me in crafting a reply that addresses their concerns and provides a positive customer service experience? The buyer's message is [插入买家消息]. What I want to reply is [插入你的回答]. Thank you!

这里在最后加了这么一句话：What I want to reply is，是为了让ChatGPT更懂你的需求，以免你对结果不满意，需要重复生成。可以输入中文，简单口语化都行，比如你不想退款，最多返5美金，或者你想不好的主意，都可以告诉它，让它给你生成标准邮件。

作为一个训练有素的大数据AI模型，其实大多数问题，chatGPT自主生成回答就足够了，以下是简化版本：

最后，在文末注明“Please write in xxx language”，则可以针对小语种的买家，生成对应语种的回答，不会出现语法错误，比翻译软件更靠谱。

二、撰写亚马逊listing

大部分提示词来源于亚马逊广告公众号的一篇文章，结合实际做了一些调整。我先附上目前用的最多的一体化模板，再分别附上单独的指令。

（1）一体化模板（最常用：标题+五点+埋词一体）

提供产品基础信息和想要埋的关键词，生成150-180字符的标题，以及250-350字符的五点。五点构成形式：【产品特点】+购买理由+行动唿吁。

Write an Amazon title between 150-180 characters, and write 5 bullet points (each points between 250 – 350 characters) for an Amazon listing selling {{插入产品名称}}.

Title and bullet points must includes the following keywords: {{插入你想埋入的关键词，用逗号隔开}}

Each Bullet Point Format: [【Product Features】 Purchase reasons. Call to action.]

Content Guidance (Writing guide for modules in the format.):

1. Product Features: A summary of product features in no more than 5 words.

2. Purchase reasons: Combine product features with purchase reasons.

3. Call to action: A detailed explanation of product features and a call to action summary including brand & product keywords.

High-relevance words should be arranged in the purchase reasons section, while Medium-relevance core words should be placed reasonably in the call to action section.

Note:

When selecting bullet points, the main selling point of the product should be given priority. Certainly, if there are better entry points, feel free to use them.

The purchase reasons in the format and content guidance can include potential customer needs, product expectations, selling points, fears, building demand scenarIOS, customer benefit points, etc.

Try using techniques such as examples, numbers, or facts to elaborate on bullet points.

Use Arabic numerals instead of words for any numbers in bullet points.

Except for the brand to which the product belongs, do not include any other brand names or any infringing information in the bullet points.

Do not include any promotional information or contact details in the bullet points.

You can refer to the following Product Benefit: {{插入基础文案}}

（*PS：最后一句话，铺货卖家一般会有一个由Features + Specifications + Package Include构成的基础文案。如果没有，可以用中文简单写下产品实际功能，让AI生成得更准确。也可以去掉这句话）

解释下，为什么这份模板要自己输入关键词？

其实当我将一个关键词给到AI，让它帮忙生成更多的流量词、长尾词时，始终觉得不是很契合。它只能做参考，丰富词库。

假如卖一款吹风机，AI会生成一些跟吹风机类似的词汇，但它无法直接判断这个词是否与我们产品精准相关。而五点埋词侧重点又是在精准长尾词。

同理，Search Term，要么不写，要么就写精准相关的关键词。添加不相关的词汇凑字数，反而影响亚马逊判断。

因此，要想提高写listing的精准度，文案可以交由AI一键生成，个人认为关键词最好还是得运营从自身产品出发，结合前台和第三方工具去调研。

接下来是单独的指令：

（2）标题

只提供产品名称，一个150-200个字符的Amazon Listing标题，前74个字符内写高相关核心热词，前120个字符写高相关中等大词，其他关键词根据产品特点合理安排。指令如下：

Write a 150-200 characters Amazon Listing title for [插入产品名称], with high-relevance core words arranged within the first 74 characters and high-relevance medium words arranged within the first 120 characters. Other product keywords should be arranged reasonably based on the product's features.

Note:

The title should be easy to understand and ensure readability.

Try to avoid special characters in the title. lf necessary, use "," "_", and "&".

Every first letter of the title must be capitalized, except for conjunctions, articles, prepositions, and other special words.

Use Arabic numerals instead of words for any numbers in the title.

Do not include any other brand names or infringing information in the title, except for the brand of the product.

Do not include any promotional information in the title.

（3）五点

只提供产品名称，生成250-350字符的五点，五点构成形式：【产品特点】+购买理由+行动唿吁。

Write 5 bullet points of 200-250 characters each for the Amazon listing selling {{插入产品名称}}, which should follow the following format and content guidance.

Bullet Points Format: 【Product Features】 Purchase reasons. Call to action.

Content Guidance (Writing guide for modules in the format.):

1. Product Features: A summary of product features in no more than 5 words.

2. Purchase reasons: Combine product features with purchase reasons.

3. Call to action: A detailed explanation of product features and a call to action summary including brand & product keywords.

High-relevance words should be arranged in the purchase reasons section, while Medium-relevance core words should be placed reasonably in the call to action section.

Note:

When selecting bullet points, the main selling point of the product should be given priority. Certainly, if there are better entry points, feel free to use them.

The purchase reasons in the format and content guidance can include potential customer needs, product expectations, selling points, fears, building demand scenarios, customer benefit points, etc.

Try using techniques such as examples, numbers, or facts to elaborate on bullet points.

Use Arabic numerals instead of words for any numbers in bullet points.

Except for the brand to which the product belongs, do not include any other brand names or any infringing information in the bullet points.

Do not include any promotional information or contact details in the bullet points.

（4）描述

只提供产品名称，生成1500-2000字的长描述。

描述应包括所有提到的关键词，并尽可能将高相关核心热词放在产品描述的前面。

产品描述的内容必须遵循以下结构：品牌故事+产品故事+产品功能详解+规格信息和使用说明+附加信息（注意事项、警告信息等）。

Write a 1500-2000 characters Amazon Listing product deSCRiption for {{插入产品名称}}.

The description should include all the mentioned keywords, with high-relevance core words placed as early in the product description as possible.

The content of the product description must follow the following structure: Brand Story + Product Story + Product Function Detailed Explanation +Specification lnformation and Usage lnstructions + Additional lnformation (Notes, Warning Information, etc.).

这3个单独的指令，如果想生成得更准确点，也可以在最后加上这一句：

You can refer to the following Product Benefit: {{插入基础文案，或者产品的功能/卖点/优势等}}

三、一键分析竞品链接

在GPT-4出来之前，有试过直接把竞品链接丢给chatGPT分析，但是它抓取网页的能力很差，经常乱编数据，丢权威链接还稍微靠谱一点。

后面随着一款插件的问世，这个问题解决了：Shulex。

如何利用ChatGPT提升亚马逊运营工作效率？（附英文prompt）第1张